According to a World Health Organization (WHO) survey, 1.24 million people worldwide die in traffic accidents each year, making them the
eighth leading cause of death. While the number of deaths due to traffic accidents has been decreasing slightly in Japan, North America and
Europe, it has been steadily increasing in emerging nations where traffic safety education and transportation infrastructure have not kept up
with increases in the number of cars on the road. On a global scale, traffic fatalities continue to increase steadily and are expected to become
the fifth leading cause of death by 2030 unless countermeasures are implemented.
To achieve Toyota’s ultimate goal of completely eliminating traffic casualties developing safe vehicles is of course important, but it is also
essential to educate drivers and pedestrians regarding traffic safety and to create a safe traffic environment. Toward achieving a safe mobility
society, Toyota believes it is important to promote an Integrated Three Part Initiative, involving people, vehicles, and the traffic environment,
as well as to pursue “real-world safety” by learning from accidents and incorporating that knowledge into vehicle development. Toyota has
also defined its Integrated Safety Management Concept as the basic philosophy behind technologies for achieving the elimination of traffic
casualties and is moving forward with developing such technologies.
TOYOTA_MOTOR_sustainability_report2013
traffic safety 
